Do We Really Have That Many Choices?

Coke or Pepsi, Sprite or 7up on the surface they seem like real choices. Too often we're sold the same commodities in different packaging. These false choices extend to our politics. The costs associated with running a national or statewide election filters out a lot of independently minded folks. The choices we have may look vastly different, but what's beneath the surface? Yes, Dasani and Aquafina are owned by different companies, but they're both water. Tropicana and Ocean Spray both sell orange juice, but don't confuse Sprite for water. Don't let the illusion of a lot of choices trick you. Dig deeper and see if there's qualitative differences in front of you.