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| Image: The Center for Client Retention |
Have you ever been in that awkward social media position where you are being tagged in every post a friend makes? They turned their Facebook, Twitter and Instagram into the most annoying advertising campaign ever. They’ve convinced themselves that the first 100 times you ignored their posts were due to some circumstance beyond your control, and if they keep adding you eventually you will click the link or donate. This constant spamming is actually alienating the people who are most likely to support them.
Here’s the hard truth: You can’t spam your way into support. Social media can be cruel to anyone trying to find their customer base, but especially content producers. I understand the mentality: you have a list of contacts, who have contacts, who could help you create a ripple effect through your social media feeds. This compound interest of people could give you a solid launch into your business endeavor, but this only works if you deliver a product people feel compelled to share. Telling people you have a product and showing them your product are two different things.
It’s a double edge sword for content producers: you have to give a certain amount of your product away in order to build your clientele. People aren’t going to buy content if they don’t know what they are getting. People want to know what your brand is.
Everyday people swipe past hundreds of free articles and videos produced by academics, experts in their respective fields and seasoned journalists; why should someone pay for your time? What have you given them? How can they benefit from their investment in you?
There is an audience for all kinds of content, but you will never connect with them without first letting them know what you have to offer. Social media advertising campaigns have to be supported by underlying content. You need a place people can go to see what you produce. Telling people you have a product without giving them an example is wasting your time. You can’t spam your way to success. Constantly spamming people in your social network is more likely to alienate them than cause them to support your efforts.
Here’s the hard truth: You can’t spam your way into support. Social media can be cruel to anyone trying to find their customer base, but especially content producers. I understand the mentality: you have a list of contacts, who have contacts, who could help you create a ripple effect through your social media feeds. This compound interest of people could give you a solid launch into your business endeavor, but this only works if you deliver a product people feel compelled to share. Telling people you have a product and showing them your product are two different things.
It’s a double edge sword for content producers: you have to give a certain amount of your product away in order to build your clientele. People aren’t going to buy content if they don’t know what they are getting. People want to know what your brand is.
Everyday people swipe past hundreds of free articles and videos produced by academics, experts in their respective fields and seasoned journalists; why should someone pay for your time? What have you given them? How can they benefit from their investment in you?
There is an audience for all kinds of content, but you will never connect with them without first letting them know what you have to offer. Social media advertising campaigns have to be supported by underlying content. You need a place people can go to see what you produce. Telling people you have a product without giving them an example is wasting your time. You can’t spam your way to success. Constantly spamming people in your social network is more likely to alienate them than cause them to support your efforts.
