Thursday, March 7, 2019

Your Blog Is Valuable!

There's more to blogging than writing. For every blogger capable of seamlessly weaving together succinct ideas at blazing speeds there are hundreds, if not thousands, slowly throwing words at a screen hoping they stick. Both groups are part of the same historical, social and cultural epoch. Our blogs, no matter how silly or serious, have the potential to be part of a larger canon. Our words confirm or refute the dominant narratives about the events defining our present and shaping the future. This is valuable. Historians and sociologist of the past would have loved to have access to all of the information we produce.

Blogging isn't about who writes the best sentences or has the biggest audience. We are conquerors. We colonized territories once dominated by traditional media, think tanks and academia. We are a snapshot into a moment; we are the reflection of our audience. Our true value isn't measured in dollars and clicks, but in perseverance and authenticity. 

Our blogs form a block of information previously unavailable. So much of the history we learned as children was shaped by people who had access to wealth and power. This doesn't necessarily mean their motives were bad, but events are perceived differently depending on circumstances. There are so many instances where the voiceless were rendered invisible by the people who thought they were telling their story. How many of the books written about America’s move from an agrarian based economy to a manufacturing based economy do you think were written by farmers needing to learn industrial skills?

If you are a blogger, THANKS! Producing content can be difficult. Blogging requires more time and energy than most of us have. This can be a thankless and fruitless endeavor. Please keep honing your craft. Every blog has value: even if you are struggling to find the value in your own work.

If you are thinking about starting a blog, stop thinking and start blogging. Don’t worry about picking the perfect platform, templates or themes: all of those details will work themselves out over time. Don’t obsess over sentence structure or grammar: those details will also work themselves out. If you have something to say: say it. Presentation is important, but not as important as content. Your audience is waiting on you.